Join Now!

Join our welcoming International Design Community.

Read about the many benefits of becoming and remaining a member.

Full, Associate, Departmental and Institutional Membership available.

Complete this application form to join now.

Banner
Papers

A NETWORK APPROACH FOR UNDERSTANDING AND ANALYZING PRODUCT CO-CONSIDERATION RELATIONS IN ENGINEERING DESIGN

A NETWORK APPROACH FOR UNDERSTANDING AND ANALYZING PRODUCT CO-CONSIDERATION RELATIONS IN ENGINEERING DESIGN

Year: 2016

Section: SOCIOTECHNICAL ISSUES IN DESIGN

Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad, Skec Stanko

Author: Wang M., Huang Y., Contractor N., Fu Y., Chen W.

Series: DESIGN

Section: SOCIOTECHNICAL ISSUES IN DESIGN

Pages: 1965-1976

Abstract

This paper presents a product association network to characterize customers' consideration preferences, where both descriptive and quantitative approaches are proposed to interpret the co-consideration relations by the underlying factors of product and customer attributes. The integrated network approach provides an easy-to-understand visual representation as well as quantitative evaluations of the important factors that affect customers’ co-consideration decisions.

Keywords: preference modeling, consideration set, network analysis, correspondence analysis, multiple regression quadratic assignment procedure

Buy NowBuy Now

Member price: 0.00 GBP (Join Now)
Full price: 3.00 GBP

Shopping Cart
ds endorsed conferenceDESIGN 2016 - 14th International Design Conference

DESIGN 2016 - 14th International Design ConferenceThe DESIGN Conference programme offers broad exchange possibilities to researchers and practitioners, strategic decision makers, managers, design and engineering professionals, national or regional agencies or governmental bodies. The goal of DESIGN Conference is to bring together researchers and practitioners who have worked on or thought about engineering and industrial design from a variety of perspectives, disciplines, and fields: engineering, aesthetics, ergonomics, psychology, sociology...

Read More

Join Now!

Join our welcoming International Design Community.

Read about the many benefits of becoming and remaining a member.

Full, Associate, Departmental and Institutional Membership available.

Complete this application form to join now.

Keywords
SIG Workshop - March 2013