Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
METHOD TO CREATE MARKET-SPECIFIC CUSTOMER PROFILES FOR ENHANCING POSITIVE USER EXPERIENCES IN CARS
Michailidou, I.; Franzen, F.; Lindemann, U.
Type:
Year:
2016
Editor:
Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad, Skec Stanko
Author:
Series:
DESIGN
Section:
HUMAN BEHAVIOUR AND DESIGN
Page(s):
1763-1772
Abstract:
Creating positive driving experiences requires deep understanding of users’ characteristics, needs and behavior. Since direct user inclusion can be time- and cost- effective or even impossible in some stages of design, alternative ways of considering users are valuable. To achieve this goal, we developed a method based on the persona technique. The benefit of the method lies in structuring of data required for the creation of customer profiles, as well as inclusion of experience-related aspects. We applied and evaluated the method in two cases collaborating with a major automobile manufacturer
Keywords:
