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Design Science Journal
Papers

METHOD TO CREATE MARKET-SPECIFIC CUSTOMER PROFILES FOR ENHANCING POSITIVE USER EXPERIENCES IN CARS

METHOD TO CREATE MARKET-SPECIFIC CUSTOMER PROFILES FOR ENHANCING POSITIVE USER EXPERIENCES IN CARS

Year: 2016

Section: HUMAN BEHAVIOUR AND DESIGN

Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad, Skec Stanko

Author: Michailidou I., Franzen F., Lindemann U.

Series: DESIGN

Section: HUMAN BEHAVIOUR AND DESIGN

Pages: 1763-1772

Abstract

Creating positive driving experiences requires deep understanding of users’ characteristics, needs and behavior. Since direct user inclusion can be time- and cost- effective or even impossible in some stages of design, alternative ways of considering users are valuable. To achieve this goal, we developed a method based on the persona technique. The benefit of the method lies in structuring of data required for the creation of customer profiles, as well as inclusion of experience-related aspects. We applied and evaluated the method in two cases collaborating with a major automobile manufacturer

Keywords: persona, user experience, design methods, user-centered design

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DESIGN 2016 - 14th International Design ConferenceThe DESIGN Conference programme offers broad exchange possibilities to researchers and practitioners, strategic decision makers, managers, design and engineering professionals, national or regional agencies or governmental bodies. The goal of DESIGN Conference is to bring together researchers and practitioners who have worked on or thought about engineering and industrial design from a variety of perspectives, disciplines, and fields: engineering, aesthetics, ergonomics, psychology, sociology...

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Design Science Journal