Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
A SEMIOTIC INTEGRATED PRODUCT DEVELOPMENT FRAMEWORK FOR INTEGRATING BRANDING IN AUTOMOTIVE PRODUCT DESIGN
Cini, M.; Farrugia, P.
Type:
Year:
2016
Editor:
Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad, Skec Stanko
Author:
Series:
DESIGN
Section:
DESIGN PROCESSES
Page(s):
1243-1252
Abstract:
In an increasingly saturated automotive market, product design may be the only distinguishing feature in a myriad of similar cars that are technically almost identical. Customers choose a particular brand because they connect with the car emotionally. The role of branding in the product’s success is vital. A framework is developed to support designers to integrate branding in automotive design. The distinguishing framework's features are semiotics, IPD principles and branding checkpoints. The framework is based on theory and qualitative data gathered from academics and renowned designers.
Keywords:
