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Papers

A SEMIOTIC INTEGRATED PRODUCT DEVELOPMENT FRAMEWORK FOR INTEGRATING BRANDING IN AUTOMOTIVE PRODUCT DESIGN

A SEMIOTIC INTEGRATED PRODUCT DEVELOPMENT FRAMEWORK FOR INTEGRATING BRANDING IN AUTOMOTIVE PRODUCT DESIGN

Year: 2016

Section: DESIGN PROCESSES

Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad, Skec Stanko

Author: Cini M., Farrugia P.

Series: DESIGN

Section: DESIGN PROCESSES

Pages: 1243-1252

Abstract

In an increasingly saturated automotive market, product design may be the only distinguishing feature in a myriad of similar cars that are technically almost identical. Customers choose a particular brand because they connect with the car emotionally. The role of branding in the product’s success is vital. A framework is developed to support designers to integrate branding in automotive design. The distinguishing framework's features are semiotics, IPD principles and branding checkpoints. The framework is based on theory and qualitative data gathered from academics and renowned designers.

Keywords: emotional design, design activities, integrated product development, market implications

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ds endorsed conferenceDESIGN 2016 - 14th International Design Conference

DESIGN 2016 - 14th International Design ConferenceThe DESIGN Conference programme offers broad exchange possibilities to researchers and practitioners, strategic decision makers, managers, design and engineering professionals, national or regional agencies or governmental bodies. The goal of DESIGN Conference is to bring together researchers and practitioners who have worked on or thought about engineering and industrial design from a variety of perspectives, disciplines, and fields: engineering, aesthetics, ergonomics, psychology, sociology...

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Keywords
Design 2010