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ICED 11
Papers

ARGUMENTATION AND REASONING IN DESIGN: AN EMPIRICAL ANALYSIS OF THE EFFECTS OF VERBAL REASONING ON IDEA VALUE IN GROUP IDEA GENERATION

ARGUMENTATION AND REASONING IN DESIGN: AN EMPIRICAL ANALYSIS OF THE EFFECTS OF VERBAL REASONING ON IDEA VALUE IN GROUP IDEA GENERATION

Year: 2016

Section: DESIGN INNOVATION

Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad, Skec Stanko

Author: Cramer-Petersen C. L., Ahmed-Kristensen S.

Series: DESIGN

Section: DESIGN INNOVATION

Pages: 957-966

Abstract

Reasoning is argumentative and is at the core of design activity and thinking. Understanding the influence of reasoning on the value of ideas is key to support design practice. The paper aims to show the effect of verbal reasoning on the value of ideas. Protocol analyses of four industry cases doing idea generation shows that framing by certainty and deductive reasoning lead to useful incremental ideas while framing by uncertainty and abductive reasoning lead to radical ideas. The paper concludes that the way of framing ideas is indicative of how ideas add value to on-going design processes.

Keywords: reasoning in design, design cognition, argumentation, idea generation, evaluation

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ds endorsed conferenceDESIGN 2016 - 14th International Design Conference

DESIGN 2016 - 14th International Design ConferenceThe DESIGN Conference programme offers broad exchange possibilities to researchers and practitioners, strategic decision makers, managers, design and engineering professionals, national or regional agencies or governmental bodies. The goal of DESIGN Conference is to bring together researchers and practitioners who have worked on or thought about engineering and industrial design from a variety of perspectives, disciplines, and fields: engineering, aesthetics, ergonomics, psychology, sociology...

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Keywords
Design 2010