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Design Science Journal
Papers

COMUNICATION MANAGEMENT MODEL OF ENVIRONMENTAL ISSUES TO ENCOURAGE THE CONSUMPTION OF SUSTAINABLE PRODUCTS IN CHILE

COMUNICATION MANAGEMENT MODEL OF ENVIRONMENTAL ISSUES TO ENCOURAGE THE CONSUMPTION OF SUSTAINABLE PRODUCTS IN CHILE

Year: 2016

Section: DESIGN METHODS

Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad, Skec Stanko

Author: Cereceda G., Vidal M., Betancourt M. C.

Series: DESIGN

Section: DESIGN METHODS

Pages: 165-174

Abstract

This research aims to define a communication management model for environmental issues to encourage a sustainable consumption in Chile. The model was performed in three steps; a survey of the state of the art regarding international use of eco-labels. A field study to identify incentives to acquire a sustainable product among local consumers. An analysis of the environmental laws in Chile. The resulting model must be leaded by the government, has to include certified and believable environmental information and a communication strategy adjusted to the environmental culture of the consumer.

Keywords: sustainable development, sustainable production, sustainable product, ecolabelling

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ds endorsed conferenceDESIGN 2016 - 14th International Design Conference

DESIGN 2016 - 14th International Design ConferenceThe DESIGN Conference programme offers broad exchange possibilities to researchers and practitioners, strategic decision makers, managers, design and engineering professionals, national or regional agencies or governmental bodies. The goal of DESIGN Conference is to bring together researchers and practitioners who have worked on or thought about engineering and industrial design from a variety of perspectives, disciplines, and fields: engineering, aesthetics, ergonomics, psychology, sociology...

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