Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
EFFECTIVE SIMPLIFICATION FOR LOGO DESIGN
Chen, Chung-Yun; Cheung, Vien; Li, Dian; Cassidy, Thomas
Type:
Year:
2015
Editor:
Christian Weber, Stephan Husung, Gaetano Cascini, Marco CantaMESsa, Dorian Marjanovic, Monica Bordegoni
Author:
Series:
ICED
Institution:
University of Leeds, United Kingdom
Section:
User-Centred Design, Design of Socio-Technical Systems
Page(s):
365-374
ISBN:
978-1-904670-72-8
ISSN:
2220-4334
Abstract:
As a graphic mark, logo applied by companies to aid public recognition and identification that it is traditionally applied on print advertisements and in recent years in digital devices. The logo recognition ability becoMES a challenge to make it readable in a small display. Therefore, there is a need for brands to ensure their logo is recognisable in different media. According some previous research, simplifying shape might be one of the solutions to increase the recognition ability that will be the core concept in this study. Therefore, this study seeks to investigate a systematic method to evaluate the level of simplicity. The result of experiment aims to provide a reliable and systematic measurement for logo recognition development in different media display and able to enhance the recognition ability before works be printed.
Keywords:
