A COMPARATIVE STUDY ON THE ROLE OF MODELS AND PROTOTYPES IN HUMAN-CENTERED DESIGN VERSUS DESIGN-DRIVEN INNOVATION APPROACHES

DS 80-11 Proceedings of the 20th International Conference on Engineering Design (ICED 15) Vol 11:Human Behaviour in Design, Design Education; Milan, Italy, 27-30.07.15

Year: 2015
Editor: Christian Weber, Stephan Husung, Gaetano Cascini, Marco Cantamessa, Dorian Marjanovic, Monica Bordegoni
Author: Isa, Siti Salwa; Liem, Andre
Series: ICED
Institution: Department of Product Design, Norwegian University of Science and Technology, Norway
Section: Human Behaviour in Design, Design Education
Page(s): 203-214
ISBN: 978-1-904670-74-2
ISSN: 2220-4334

Abstract

In search for meaningful and radical innovations, many authors comply with the understanding that User-Centered Design lead to incremental innovation. However, opposing views are prevalent among design researchers, when discussing and comparing the innovation impact between Human-Centered Design and Design-Driven Innovation approaches. Some researchers claim that Human-Centred Design methods contain a significant facilitative value for achieving radical innovation, because of their participatory and design led characteristics. However, this is contested by another group of researchers, who are convinced that to realise breakthrough innovation, user involvement, whether participative or not, is not sufficient. The aim of this article is to discuss on how models and prototypes can be applied in Design-Driven Innovation, as well as how they can facilitate a more explorative and creative approach towards idea and concept generation in a Human-Centered Design. Results indicate that active engagement through models and prototypes enables designers, stakeholders and interpreters to gain first-hand experience with existing or future design contexts.

Keywords: Design Methods, Design-Driven Innovation, Human-Centered Design

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