ENABLING FRONT END OF INNOVATION IN A MATURE DEVELOPMENT COMPANY
Editor: Christian Weber, Stephan Husung, Gaetano Cascini, Marco CantaMESsa, Dorian Marjanovic, Francesca Montagna
Author: Broennum, Louise; Clausen, Christian
Institution: Aalborg University Copenhagen, Denmark
Section: Innovation and Creativity
Many mature development organizations finds it difficult to handle radical and incremental innovation within the same organizational structures. We examine how organizational structures, management, development mindsets and cultures represent a constitution of development for the thinking of development. We will through an in depth case study demonstrate how this constitution of development is enacted as best practice for development, making it difficult to bring forth radical ideas. Furthermore we will describe how navigation and (re)enactment of the constitution of development are practiced in staging new temporary development spaces framing for alternative Front End of Innovation opportunities in a mature development organization.
The analysis indicates that it is important to know of the implicit and explicit rules of the constitution of development as these are re-enacted and points to the importance of being aligned with the strategy and mindset of the rest of the organization. This approximate alignment will induce alternative ways to set the stage for a development space that is configured to perform in new ways allowing for different types of development.