INSPIRATIONAL DESIGN BRIEFING PERFORMANCE
Editor: Christian Weber, Stephan Husung, Gaetano Cascini, Marco CantaMESsa, Dorian Marjanovic, Francesca Montagna
Author: Petersen, Søren Ingomar; Joo, Jaewoo; Takahashi, Shelley
Institution: ingomar & ingomar - consulting, United States of America
Section: Innovation and Creativity
Design briefs provide the legal as well as inspirational basis for a design project’s direction, design and development. The content of briefs has adapted to changing management practices, however, until now, no concerted effort has been made to make a brief that improves design team performance. We introduce the Inspirational Design Brief, by first describing the development of the approach, reviewing not only academic papers but also a wide variety of professional design briefs from industry and industry-sponsored projects. Next, we clarify the Inspirational Design Brief’s role in bridging business and design; demonstrating with empirical evidence that the Inspirational Design Briefing outperforms current practices and discusses how Inspirational Design Briefings can align with the conventional design process in theory and practice. Finally, we offer suggestions as to how design briefs can be utilized in other business domains, such as the artistic fields and startups.