Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
DETERMINING THE SIMILARITY OF PRODUCTS USING PAIRWISE COMPARISONS AND EYE TRACKING
Boa, Duncan R; Ranscombe, Charlie; Hicks, Ben
Type:
Year:
2015
Editor:
Christian Weber, Stephan Husung, Gaetano Cascini, Marco Cantamessa, Dorian Marjanovic, Frederico Rotini
Author:
Series:
ICED
Institution:
1: University of Bristol, United Kingdom; 2: Swinburne University of Technology, Australia
Section:
Design Methods and Tools - part 1
Page(s):
225-234
ISBN:
978-1-904670-68-1
ISSN:
2220-4334
Abstract:
Styling is an important aspect of the design process in which the overall appearance of a product is developed and the visual appeal is achieved. However, styling decisions are often subjective and can be difficult to satisfy the needs for all stakeholders. In this paper an exploratory study is discussed that aims to address the subjectivity of styling rationale by quantifying aspects of product appearance through the use of eye tracking. Two research questions are addressed that relate closely to typical styling issues; how are products compared when determining similarity? And, what patterns of feature engagement exist in pairwise comparisons? Preliminary findings show a weak effect between feature engagement and the similarity ratings of product pairs. Recommendations are made in the paper on the practical implementation of eye-tracking to support styling decisions as well as experimental refinements to elucidate behavioural patterns during pairwise comparisons.
Keywords:
