Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
CONSTANT DRIPPING WEARS AWAY THE STONE: LINKING DESIGN THINKING AND EFFECTUAL ACTION IN DESIGNING NEW VENTURES
Niedworok, Anja; Schloegl, Stephan; Mirski, Peter J.; Greger, Rudolf; Ambrosch, Marcus
Type:
Year:
2015
Editor:
Christian Weber, Stephan Husung, Marco Cantamessa, Gaetano Cascini, Dorian Marjanovic, Francesca Montagna
Author:
Series:
ICED
Institution:
1: MCI Management Center Innsbruck, Austria; 2: GP Design Partners, Austria; 3: Ambrosch, Austria
Section:
Design Organisation and Management
Page(s):
259-268
ISBN:
978-1-904670-66-7
ISSN:
2220-4334
Abstract:
In this paper we explore how to intertwine designers work and problem solving approaches with effectuation. At a first glance, establishing effectuation as the overlap between an entrepreneurial spirit and a certain design mindset seems to be rather obvious. Taking a closer look, however, it calls for further research, in particular to clarify the applicability of such a concept. The goal of our research is therefore to explore how designers work approaches and design thinking tools may support companies in designing their business in the early start-up phase. As playground for these investigations we use a third-party project, which strives for initiating, fostering and integrating design orientation and effectual action into the strategy process. Our project partners developed a series of workshops in which the participants get to know the underlying concepts and methods. As evaluation methodology we use semi-structured interviews. Our current results indicate that while a sustainable integration of this concept requires a clear presentation of the effectuation principles, ongoing exposure demonstrates the potential to change the future entrepreneurial behavior.
Keywords:
