Test Results of Practical Value-Centric Business Development Methodology
Editor: Miko Laakso, Kalevi Ekman
Author: Randmaa, Merili; Otto, Tauno; Howard, Thomas J.
Institution: 1: Tallinn University of Technology, Estonia; 2: Technical University of Denmark, Denmark
Section: Management and organization of design and development
Design and the creativity and innovation involved in it are “living things moving in a field.” By limiting their movements, they may be described with greater accuracy, but their natural movements then slip away from the scope of such delineation . It is a challenge to give valuable suggestions to an organic system. Current research has been done on multiple levels in order to gain an understanding of value-centric design from practical perspective as well as from theoretical perspective. During first stage (Descriptive Study 1) of our research we gained practical experience and knowledge from within one construction company . During second stage (Prescriptive Study) we conducted a wide literature review, analysed cases on literature bases and developed a practical methodology for value-centric product, service and business model development , . As a last stage of our research (Descriptive Study 2) we test our methodology on 2 case companies from different fields. This article is giving a short overview of test results.