Joining Forces: Investigating the Influence of Design for Behavior Change on Sustainable Innovation

DS 81: Proceedings of NordDesign 2014, Espoo, Finland 27-29th August 2014

Year: 2014
Editor: Miko Laakso, Kalevi Ekman
Author: Niedderer, Kristina; Mackrill, James; Clune, Stephen; Evans, Martyn; Lockton, Dan; Ludden, Geke; Morris, Andrew; Gutteridge, Robin; Gardiner, Edward; Cain, Rebecca; Hekkert, Paul
Series: NordDESIGN
Institution: 1: University of Wolverhampton, United Kingdom; 2: University of Warwick, United Kingdom; 3: University of Lancaster, United Kingdom; 4: Royal College of Art, United Kingdom; 5: University of Twente, the Netherlands; 6: Loughborough University, United Kingdom; 7: TU Delft, the Netherlands
Section: Design theory and practices
Page(s): 620-630
ISBN: 978-1-904670-58-2


Design is a significant driver of behaviour change, enabling, encouraging or discouraging particular practices from taking place. Despite design’s clear influence on behaviours, limited frameworks exist for the effective implementation of Design for Behaviour Change (DfBC) in professional and public contexts. This paper takes a first step towards developing a comprehensive framework map by comparing current models and approaches of DfBC from key areas of ecological sustainability, safety, health and well-being, and social design. The objective being to develop a better understanding of the opportunities and challenges in stimulating ecological and social innovations for lasting behaviour change.

Keywords: Sustainable innovation, design for behaviour change, university-industry collaboration


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