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Design Science Journal
Papers

The use of Formal Aesthetic Principles as a Tool for Design Conceptualisation and Detailing

The use of Formal Aesthetic Principles as a Tool for Design Conceptualisation and Detailing

Year: 2014

Section: Design theory and practices

Editor: Miko Laakso, Kalevi Ekman

Author: Abu Ali, Andre Liem

Series: NordDESIGN

Institution: Norwegian University of Science and Technology, Norway

Section: Design theory and practices

Pages: 490-499

ISBN: 978-1-904670-58-2

Abstract

The practice and teaching of form-giving typically takes the starting point in enhancing the intuitive and explorative approach of form giving rather than employing available structured methods for generating form. In this paper, formal aesthetic principles are evaluated based on their potential to be applied in a generative manner. Literature studies have revealed 6 design principles, which are relevant for form development in a selection of design fields. These design principles were classified according to their connectivity with mathematical and nonmathematical theories. Although the Fibonacci sequence, Golden Ratio and Gestalt theories are most relevant for analysing and developing a balanced form, there is no evidence that these design principles were used as a guideline for designing new products or that they have been mostly applied for retrospectively analysing existing 2-D and 3-D products forms. With the potential of proactively using design principles for form studies in the conceptualization and refinement stages of the design process, design practitioners could utilise design principle templates to experiment with and determine balanced proportions as part of the design conceptualization work, prior to making design decisions mainly based on technical functionality, manufacturability and usability. This presupposes that these design principles can be used as a tool for analysing, generating and organizing new forms, which fit the working practice of the designer. However there is a risk that an overemphasis and overreliance on geometric principles may restrict serendipitous creativity in form giving.

Keywords: Formal aesthetic principles, form giving, geometry, gestalt

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ds conferenceNordDesign 2014 at Aalto University Design Factory Espoo, Finland August 27th – 29th 2014

In the area of innovation, design and product development we quite often seem to know that something works in practice, but might lack understanding on the theoretical foundations. Many of the topical issues related to design, development, and innovation that seem to be regarded as “common knowledge” within the industry, are insufficiently founded from the theoretical perspective. On the other hand, results of academic research are often insufficiently disseminated to the industry. We are calling...

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Special Interest Group (SIG)NordDesign

Enhancing a Nordic approach to product development in industry, education and research...

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SIG Workshop - March 2013