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Iterative Creation and Analysis of Generic Ideation Spaces for SMEs

Iterative Creation and Analysis of Generic Ideation Spaces for SMEs

Year: 2014

Section: Collaboration, communication and co-creation in design and development

Editor: Miko Laakso, Kalevi Ekman

Author: Johannes Heck (1), Katam Al-Falou (2), Martin Steinert (2), Mirko Meboldt (1)

Series: NordDESIGN

Institution: 1: ETH Zurich, Switzerland; 2: Norwegian University of Science and Technology, Norway

Section: Collaboration, communication and co-creation in design and development

Pages: 173-182

ISBN: 978-1-904670-58-2

Abstract

Inspired by successful educational ideation spaces such as Stanford d.school and Aalto DF, we wonder how to set up an industry-related ideation space for Swiss SMEs? Thus, we ask (1) which strategy must be applied to acquire knowledge for a workshop and ideation space concept, both adapted to Swiss SME needs?, and (2) what key learnings are necessary to deduce the concepts for Swiss SMEs? The first research question is addressed with an evaluation of strategies, whereas the applied criteria were derived from the industrial and cultural context. For addressing the second research question, we triangulated the four methods interviews, questionnaires, feedback, and own observations. Our results are two-fold. First, the chosen iterative approach enabled us gaining knowledge about the needs of Swiss’ SMEs. Second, resulting from the pilot workshops, we cluster our key learnings under the topics: workshop concept, creativity stimuli, cultural requirements, and business needs.

Keywords: Ideation space, iteration, fast prototyping

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ds conferenceNordDesign 2014 at Aalto University Design Factory Espoo, Finland August 27th – 29th 2014

In the area of innovation, design and product development we quite often seem to know that something works in practice, but might lack understanding on the theoretical foundations. Many of the topical issues related to design, development, and innovation that seem to be regarded as “common knowledge” within the industry, are insufficiently founded from the theoretical perspective. On the other hand, results of academic research are often insufficiently disseminated to the industry. We are calling...

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Keywords
Design 2010