The Dilemma of Managing Iterations in Time-to-market Development Processes

Year: 2012
Editor: Peter Heisig, John Clarkson
Author: Mirko Meboldt, Sven Matthiesen, Quentin Lohmeyer
Series: MMEP
Section: Industry Case Studies
Page(s): 127-140
ISBN: 978-0-9564691-3-7


This paper considers the authors’ experience in industrial practice and reviews it from the point of view of scientific discussion. From scientific point of view there are three major Research questions: Why are iterations conceived differently? What makes an iteration valuable or harmful? What are appropriate strategies to deal with iterations under time pressure? The Papers give answers on this major research question by showing different aspects of time-to-market development processes and the challenge of effectively handling iterations within them. One of the authors was development head of a business unit responsible for various development and innovation projects. The other, in his position as global process manager for research and development, was responsible for the design and improvement of development processes in the same company. Thus both views represent the conflicting aspect of process modelling and iteration, which is a key topic in scientific discussion

Keywords: iterations in practice, time-to-market, development processes, stage gate, In-stage Iterations, Cross-gate Iterations, Escalation Strategies, Real world problems


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