OPTIMISATION OF PRODUCTS VERSUS OPTIMISATION OF PRODUCT PLATFORMS: AN ENGINEERING CHANGE MARGIN PERSPECTIVE
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad
Author: Isaksson O., Lindroth P., Eckert C.M.
Section: ENGINEERING DESIGN PRACTICE
A truck manufacturer having a platform strategy typically balance between platform complience and product specific optimisation. This paper argues that the key to balancing product optimisation and platform optimisation, or platform efficiency, lies in understanding the margins that components have with regards to different sets of requirements. This paper draws on eight interviews with ten engineers in a Swedish truck company and examples from the authors’ industrial practise.