OPTIMISATION OF PRODUCTS VERSUS OPTIMISATION OF PRODUCT PLATFORMS: AN ENGINEERING CHANGE MARGIN PERSPECTIVE
DS 77: Proceedings of the DESIGN 2014 13th International Design Conference
Year: 2014
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad
Author: Isaksson, O.; Lindroth, P.; Eckert ,C.M.
Series: DESIGN
Section: ENGINEERING DESIGN PRACTICE
Page(s): 1947-1956
Abstract
A truck manufacturer having a platform strategy typically balance between platform complience and product specific optimisation. This paper argues that the key to balancing product optimisation and platform optimisation, or platform efficiency, lies in understanding the margins that components have with regards to different sets of requirements. This paper draws on eight interviews with ten engineers in a Swedish truck company and examples from the authors’ industrial practise.
Keywords: product platforms, product optimisation, design margins, engineering change