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ICED 11
Papers

THE ROLE OF RELIABLE INFORMATION AND PACKAGING ON SUSTAINABLE CONSUMPTION IN CHILE, A DEVELOPING COUNTRY

THE ROLE OF RELIABLE INFORMATION AND PACKAGING ON SUSTAINABLE CONSUMPTION IN CHILE, A DEVELOPING COUNTRY

Year: 2014

Section: DESIGN ORGANISATION AND MANAGEMENT

Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad

Author: Cereceda G., Betancourt Velasco M.C.

Series: DESIGN

Section: DESIGN ORGANISATION AND MANAGEMENT

Pages: 1483-1490

Abstract

A field study to identify the role of environmental certification and design factors that influence sustainable purchasing of Chilean consumers decisions, was made. A mixed quantitative and qualitative environmental communication strategy was designed and applied in to a product packaging prototype, testing it on a comparative survey. Result defined that, the use of environmental believable quantitative information mixed with a qualitative governmental certification, combined with the use of an ecological packaging were effective, increasing the sustainable purchasing on Chilean consumers.

Keywords: sustainable development, sustainable consumption, sustainable product, packaging

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ds endorsed conferenceDESIGN 2014 - 13th International Design Conference

DESIGN 2014 - 13th International Design ConferenceThe forthcoming DESIGN 2014 Conference will continue to be a great event founded on tradition and excellence. We live in a networked world communicating and exchanging ideas by emails, virtual meetings and social networks. Opportunity to meet colleagues face-to-face, to exchange and share new ideas in implausible discussions, to build a personal network in a direct contact is the invaluable opportunity of DESIGN conference. We invite high-quality submissions for DESIGN 2014 covering substantial,...

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Keywords
Design Science Journal