Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
THE ROLE OF RELIABLE INFORMATION AND PACKAGING ON SUSTAINABLE CONSUMPTION IN CHILE, A DEVELOPING COUNTRY
Cereceda ,G.; Betancourt Velasco ,M.C.
Type:
Year:
2014
Editor:
Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad
Author:
Series:
DESIGN
Section:
DESIGN ORGANISATION AND MANAGEMENT
Page(s):
1483-1490
Abstract:
A field study to identify the role of environmental certification and design factors that influence sustainable purchasing of Chilean consumers decisions, was made. A mixed quantitative and qualitative environmental communication strategy was designed and applied in to a product packaging prototype, testing it on a comparative survey. Result defined that, the use of environmental believable quantitative information mixed with a qualitative governmental certification, combined with the use of an ecological packaging were effective, increasing the sustainable purchasing on Chilean consumers.
Keywords:
