Developing business models for extended products in manufacturing service ecosystems
Year: 2013
Editor: Udo Lindemann, Srinivasan V, Yong Se Kim, Sang Won Lee, John Clarkson, Gaetano Cascini
Author: Thoben, Klaus-Dieter; Wiesner, Stefan; Gusmeroli, Sergio; Eschenbaecher, Jens
Series: ICED
Institution: 1: BIBA - Bremer Institut für Produktion und Logistik GmbH, Germany; 2: TXT e-Solutions S.p.A., Italy
Page(s): 329-338
ISBN: 978-1-904670-47-6
ISSN: 2220-4334
Abstract
The growing demand for integrated solutions forces manufacturers of industrial goods to combine their products with service components to Product-Service Systems, or Extended Products (EP). The new value proposition of the EP also requires an extended network of business partners, which are both not included in the traditional business models of manufacturing companies. The purpose of this paper is to investigate classic business models in manufacturing and create an EP Business Model Framework based on the Business Model Canvas to help manufacturers transform their business models in the servitization process. A special focus is given to value innovation and collaboration in Manufacturing Service Ecosystems (MSE). In an MSE, different organizations and individuals can work together with common or complementary objectives on new value added combinations of manufactured products and product-related services. The approach is exemplified by the evolution of the business model of a machine tool manufacturer.
Keywords: Product-service systems, extended product, manufacturing service ecosystem, business model