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A multiple case study of small business upstream supply chain uncertainties in rapid productization

A multiple case study of small business upstream supply chain uncertainties in rapid productization

Year: 2013

Editor: Udo Lindemann, Srinivasan V, Yong Se Kim, Sang Won Lee, John Clarkson, Gaetano Cascini

Author: H

Series: ICED

Institution: 1: Industrial Engineering and Management, University of Oulu, Finland; 2: Oulu Southern Institute, Micro-Entrepreneurship Research Group, University of Oulu, Finland

Pages: 131-140

ISBN: 978-1-904670-46-9

ISSN: 2220-4334

Abstract

This study aims at highlighting the use of upstream supply chain in Rapid Productization (RP) by analyzing upstream supply chain practices in small firms. RP is a process of quickly supplementing a company’s product or service offering to meet unexpected customer needs.

A well-managed upstream supply chain network is a critical facilitator of RP for a small business. Selection of an upstream supplier during an RP process escalates the level of risk in fulfilling customer’s needs. To avoid the mistakes resulting from the selection of the supplier, the company should use a smaller variety of suppliers and choose products that the suppliers know they can fulfill. Due to the nature of RP use, established supplier network resources are recommended. We also find evidence that a company’s performance is positively associated with the use of RP.

This study contributes to the research domain of professional supply chain and product/service development by applying the development-as-practice approach to the study of practices that are resorted to by the company's management as well as sales, supply chain and R&D managers.

Keywords: Rapid productization, small business, decision making, portfolio management, product life cycle management

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ds conferenceICED13: 19th International Conference on Engineering Design

ICED13: 19th International Conference on Engineering DesignThe 19th International Conference on Engineering Deisgn (ICED13) will for the first time take place in Asia: ICED13 on 19-22 August 2013 at Sungkyunkwan University, Seoul, Korea The ICED13 motto is: "Design for Harmonies" - Harmony of Products and Services - Harmony of Old and New - Harmony of Culture and Technology - Harmony of East and West The conference chair is Prof. Yong Se Kim of the Creative Design Institute at Sungkyunkwan University. Important dates are: Call for Papers:...

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