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Design Science Journal
Papers

Market performance prediction based conceptual design of mid-sized passenger aircrafts

Market performance prediction based conceptual design of mid-sized passenger aircrafts

Year: 2013

Editor: Udo Lindemann, Srinivasan V, Yong Se Kim, Sang Won Lee, John Clarkson, Gaetano Cascini

Author: Han, Soon Young; Choi, Hae-Jin

Series: ICED

Institution: Chung-Ang University, Korea, Republic of (South Korea)

Pages: 267-276

ISBN: 978-1-904670-52-0

ISSN: 2220-4334

Abstract

evelopment time and/or rapidly changing market situation. Addressing this critical issue, we provide a framework, strategic product design, in which one may design a product to be sustainable from unstable global economic situation, maximizing his or her profit. In the strategic product design, historical trends of customers’ preference are analyzed and modeled as a market performance metric, incorporating economic factors. The established model is then used for predicting the future market performance of a new product (or concept) to be developed. For the validation of our approach, we employ a case of conceptual design of mid-sized passenger aircrafts, which requires more than 5 years of product development lead-time, assuming a number of scenarios with different future economic situations.

Keywords: Strategic product design, customer-driven design, conceptual design, decision making, new product development

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ds conferenceICED13: 19th International Conference on Engineering Design

ICED13: 19th International Conference on Engineering DesignThe 19th International Conference on Engineering Deisgn (ICED13) will for the first time take place in Asia: ICED13 on 19-22 August 2013 at Sungkyunkwan University, Seoul, Korea The ICED13 motto is: "Design for Harmonies" - Harmony of Products and Services - Harmony of Old and New - Harmony of Culture and Technology - Harmony of East and West The conference chair is Prof. Yong Se Kim of the Creative Design Institute at Sungkyunkwan University. Important dates are: Call for Papers:...

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SIG Workshop - March 2013