Benchmarking bio-inspired designs with brainstorming in terms of novelty of design outcomes

DS 75-7: Proceedings of the 19th International Conference on Engineering Design (ICED13), Design for Harmonies, Vol.7: Human Behaviour in Design, Seoul, Korea, 19-22.08.2013

Year: 2013
Editor: Udo Lindemann, Srinivasan V, Yong Se Kim, Sang Won Lee, John Clarkson, Gaetano Cascini
Author: Keshwani, Sonal; Lenau, Torben Anker; Kristensen, Saeema Ahmed; Chakrabarti, Amaresh
Series: ICED
Institution: 1: Centre for Product Design and Manufacturing, Indian Institute of Science, Bangalore,India; 2: DTU Mechanical Engineering, Department of Mechanical Engineering, Technical University of Denmark, Lyngby, Denmark; 3: DTU Management Engineering, Konstruktion og Produktudvikling, Technology and Innovation Management, Danmarks Tekniske Universitet Produktionstorvet, Lyngby, Denmark; 4: Centre for Product Design and Manufacturing, Indian Institute of Science, Bangalore,India
Page(s): 021-030
ISBN: 978-1-904670-50-6
ISSN:  2220-4334


With the increasing demand of innovative products in the market, there is a need for effective creativity approaches that will support development of creative design outcomes. Most researchers agree that novelty of design concepts is a major element of creativity; design outcomes are more creative when they are more novel. Biomimetics has emerged as a creativity approach that can lead to generation of novel design concepts. However, not many researchers explored how the degree of novelty of the concepts generated using biomimetic approaches compare with the degree of novelty of concepts generated using existing traditional creative problem solving approaches. In this research we have compared the novelty of design concepts produced by using biological analogies with the novelty of design concepts produced by using traditional brainstorming.

Results show that there is an increase in the percentage of highly novel concepts produced in a design task, as well as the novelty of the concept space, when biological analogies are used over traditional brainstorming.

Keywords: Biocard, biomimetics, conceptual design, creativity, novelty of concept space


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