Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
Challenges of Integrating Islamic Art and Culture in Commercial Brands
Silsilah, H.A.; Lam, B.; Silve, S.
Type:
Year:
2012
Editor:
Duffy, A.; Nagai, Y.; Taura, T.
Author:
Section:
Design Creativity Methods and Integration
Page(s):
375-383
Abstract:
This research studies the current use of Islamic art in commercial brands in order to identify key challenges and address major considerations in the designs. Firstly, a survey was conducted to evaluate user perception of current use of Islamic art and cultural influences in brands. Next, case studies were employed to analyse the current application of Islamic art. The research shows that, even when simplified, Islamic art symbols are still recognisable and provide a strong identity of Islamic culture. In addition, embedding simplified Islamic art symbols in commercial products can increase sales. However, the lack of clear guidelines can result in high risks of misuse, misinterpretation which could damage the reputation of the brands. This paper identifies key challenges and proposes how to address them properly. These challenges will encourage designers creativity to apply new Islamic art symbols appropriately in commercial products.
Keywords:
