Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
Structure Sharing in Logo Design
Chakrabarti, Amaresh; Kumari, M.C.
Type:
Year:
2011
Editor:
Chakrabarti, A.
Author:
Section:
Design Aesthetics, Semiotics, Semantics
Page(s):
834-842
Abstract:
Structure Sharing means fulfillment of several functions by the same physical structure, and is an important concept in product design. The aim of this paper is to translate and expand the concept of structure sharing to the field of visual design, in particular, to the design of logos. The objectives of this work are to: identify if structure sharing can be applied to logo design, develop a set of guidelines to enhance the degree of structure sharing and resource effectiveness in logo design, and evaluate effectiveness of these guidelines
Keywords:
