COLOR, COGNITION, AND RECYCLING: HOW THE DESIGN OF EVERYDAY OBJECTS PROMPT BEHAVIOR CHANGE

DS 70: Proceedings of DESIGN 2012, the 12th International Design Conference, Dubrovnik, Croatia

Year: 2012
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad
Author: Montazeri, S.; Gonzalez, R.; Yoon, C.; Papalambros, P. Y.
Section: Industrial design
Page(s): 1363-1368

Abstract

In this paper we studied the role of color in triggering recycling behavior. According to the elaboration likelihood model of persuasion we hypothesized that the visual salience of recycling bins encourages recycling behavior, presumably through a periphe

Keywords: sustainable behavior, product design, Industrial design, recycling bin, persuasion, behavior change, peripheral cues, visual salience, elaboration likelihood model

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