A NEW FRAMEWORK OF STUDYING THE COGNITIVE MODEL OF CREATIVE DESIGN

DS 68-7: Proceedings of the 18th International Conference on Engineering Design (ICED 11), Impacting Society through Engineering Design, Vol. 7: Human Behaviour in Design, Lyngby/Copenhagen, Denmark, 15.-19.08.2011

Year: 2011
Editor: Culley, S.J.; Hicks, B.J.; McAloone, T.C.; Howard, T.J. & Badke-Schaub, P.
Author: Sun, Ganyun; Yao, Shengji
Series: ICED
Section: Human Behaviour in Design
Page(s): 501-510

Abstract

This paper proposes a new framework of studying the cognitive model of creative design. In this paper, first the general cognitive process of creativity is reviewed, and then current studies of the cognitive models in engineering design are introduced. Assuming design creativity is related with designer performance and design workload, a new framework is introduced to study factors affecting design creativity and designer’s behavior in the cognitive process and the physical/physiological process. Experimental studies are proposed to validate the proposed framework and investigate the relation of design creativity with design performance and design creativity in the future work. This framework is expected to efficiently accommodate designer’s role in the cognitive process and the physical / physiological process. The expected results of this framework will provide suggestions for promoting design creativity and develop an efficient design method to integrate designer’s cognitive activities in the design process.

Keywords: CREATIVE DESIGN; CONCEPTUAL DESIGN; COGNITIVE MODEL

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