EMOTIONAL ORIENTATION AND CONTEXT ANALYSIS FOR DESIGN CREATIVITY EXERCISE TEST

DS 68-7: Proceedings of the 18th International Conference on Engineering Design (ICED 11), Impacting Society through Engineering Design, Vol. 7: Human Behaviour in Design, Lyngby/Copenhagen, Denmark, 15.-19.08.2011

Year: 2011
Editor: Culley, S.J.; Hicks, B.J.; McAloone, T.C.; Howard, T.J. & Badke-Schaub, P.
Author: Shin, JongHo; Kim, Yong Se
Section: Human Behaviour in Design
Page(s): 297-308

Abstract

An exercise program addressing cognitive elements of creativity was devised so that personalized needs in specific elements could be addressed. The exercise program provides users with an opportunity to enhance the creativity in a personalized adaptive manner with regard to five cognitive elements: fluency, flexibility, originality, elaboration and problem sensitivity. Dynamically changing affective states are considered related to contexts in the program and an affective modeling was presented in this regard. The effectiveness of the exercise program was evaluated by using conceptual design tasks, in the form of pre-test and post-test. It was reported, 70% of students achieved enhance in design creativity. Further mining on the log data indicate the enhanced design creativity is reversely associated with negative affective states. In addition, a framework of processing natural language was introduced for estimating emotional orientation from text. It was observed that emotional orientations tend to be context-dependent and the positive emotional orientation appears when users achieve enhance in design creativity. The framework promises its application to affective modeling.

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