DESIGNERS' THINKING AND ACTING IN MEETINGS WITH CLIENTS

DS 68-6: Proceedings of the 18th International Conference on Engineering Design (ICED 11), Impacting Society through Engineering Design, Vol. 6: Design Information and Knowledge, Lyngby/Copenhagen, Denmark, 15.-19.08.2011

Year: 2011
Editor: Culley, S.J.; Hicks, B.J.; McAloone, T.C.; Howard, T.J. & Chen, W.
Author: Da Silva Vieira, Sonia Liliana; Badke-Schaub, Petra; Fernandes, Antonio Augusto; Fonseca, Teresa
Section: Design Information and Knowledge Management
Page(s): 382-391

Abstract

The present research attempts to contribute to the understanding of how designers’ thinking and acting enhance the value of the design process and deliver value to design results. The present study reports findings based on the analysis of video recorded meetings from a case study in a graphic design consultancy. This work is part of an empirical research study that aims to identify designers’ practices of value delivery across design disciplines. Previous findings derived from this research devise priority values for decision-making in design across disciplines. The present study reports findings on how these priority values are generated by designers’ patterns of thinking and acting throughout three team meetings working on the design of an exhibition. Evidence is given to the commonalities and differences between the design team and client’s team characteristics of thinking and acting in delivering value to design meetings and the creation of a combined model of such behavior. These results are intended for further study of its relevance in other design disciplines apart from the field of graphic design.

Keywords: VALUES; THINKING; PRIORITY; MODEL; DESIGNERS; DECISION MAKING; ACTING

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