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Papers

PREDICTING EMERGING PRODUCT DESIGN TREND BY MINING PUBLICLY AVAILABLE CUSTOMER REVIEW DATA

PREDICTING EMERGING PRODUCT DESIGN TREND BY MINING PUBLICLY AVAILABLE CUSTOMER REVIEW DATA

Year: 2011

Section: Design Information and Knowledge Management

Editor: Culley, S.J.; Hicks, B.J.; McAloone, T.C.; Howard, T.J. & Chen, W.

Author: Tucker, Conrad; Kim, Harrison

Section: Design Information and Knowledge Management

Pages: 43-52

Abstract

In this work, the authors present a robust framework to enrich new product design process by dynamically capturing customer preference trends. The framework autonomously captures customer preference trends from publicly available product review data which is abundantly available but grossly underutilized. The method overcomes a major challenge that has plagued the product design community – the lack of large scale, realistic customer data and its meaningful interpretation to guide new product design process. The challenge is from conventional, prevalent use of customer surveys or focus group interviews that are usually costly and time consuming while the size of available data is usually small scale. The framework is composed of three steps – retrieval of customer review texts, mining product feature texts, and predicting future trend of product preference.

Keywords: TREND MINING; TEXT MINING; PRODUCT DESIGN; ONLINE CUSTOMER REVIEWS

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ds conferenceICED11: 18th International Conference on Engineering Design

ICED11: 18th International Conference on Engineering DesignThe Design Society and The Technical University of Denmark (DTU) cordially invite you to participate in the International Conference on Engineering Design, ICED11! The conference will be held in the beautiful city of Copenhagen, where we are preparing an exciting programme, cultural experience and fun social backdrop for the conference and connected workshops. The conference headline is: Impacting Society Through Engineering Design Design has a central role in bringing engineering and technology...

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Design Science Journal