Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
EXPLOIT AND EXPLORE: TWO WAYS OF CATEGORIZING INNOVATION PROJECTS
Ericson, Åsa; Kastensson, Åsa
Type:
Year:
2011
Editor:
Culley, S.J.; Hicks, B.J.; McAloone, T.C.; Howard, T.J. & Cantemessa, M.
Author:
Series:
ICED
Section:
Design Organisation and Management
Page(s):
284-293
Abstract:
Innovation is vital to companies, but also difficult to perform since there are many ways to approach the subject. Typically, a balance between all issues related to innovation is suggested in literature. The empirical study presented in this paper elaborates on two strategies for innovation projects, namely to exploit existing solutions and to explore a market to develop breakthrough solutions. This is done for the purpose to discuss management implications, and thereby also make those transparent for innovation projects. The result indicates that managerial implications for radical innovation projects are to provide internal legitimacy for the projects intentions, to provide for a clear view of balancing aspects by using concepts that fit into opposite ends on a continuum, and to preserve a rich information base about users.
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