Join Now!

Join our welcoming International Design Community.

Read about the many benefits of becoming and remaining a member.

Full, Associate, Departmental and Institutional Membership available.

Complete this application form to join now.

Banner
Papers

INFLUENCE OF THE TIME PERSPECTIVE ON NEW PRODUCT DEVELOPMENT SUCCESS INDICATORS

INFLUENCE OF THE TIME PERSPECTIVE ON NEW PRODUCT DEVELOPMENT SUCCESS INDICATORS

Year: 2011

Section: Design Organisation and Management

Editor: Culley, S.J.; Hicks, B.J.; McAloone, T.C.; Howard, T.J. & Cantemessa, M.

Author: Moatari Kazerouni, Afrooz (1); Achiche, Sofiane (1); Hisarciklilar, Onur (2); Thomson, Vincent (2)

Section: Design Organisation and Management

Pages: 40-51

Abstract

Understanding the underlying reasons for new product development (NPD) success is central for effective NPD management. However, difficulties related to estimating to what extent the objectives are being fulfilled and assessing the trade-offs between different project goals makes the NPD process challenging and risky. It is hence crucial for companies to be able to effectively measure their success.

Furthermore, these success indicators might be dynamic as they change depending on where a product is in its lifecycle.

In this paper, we investigate the success criteria during different phases of the product lifecycle, in order to determine the appropriate sets of metrics to be used for assessing NPD success during each lifecycle phase.

A case study was carried out by investigating 28 companies from Canadian and Danish industries. The data collection was carried out through the use of surveys and interviews with relevant product development managers.

The outcomes showed that managers do perceive the success of NPD differently depending on the time perspective. A summary of metrics for measuring success during each product lifecycle phase is given.

Keywords: TIME PERSPECTIVE; SUCCESS METRICS; PRODUCT LIFECYCLE; NEW PRODUCT DEVELOPMENT

Download
ds conferenceICED11: 18th International Conference on Engineering Design

ICED11: 18th International Conference on Engineering DesignThe Design Society and The Technical University of Denmark (DTU) cordially invite you to participate in the International Conference on Engineering Design, ICED11! The conference will be held in the beautiful city of Copenhagen, where we are preparing an exciting programme, cultural experience and fun social backdrop for the conference and connected workshops. The conference headline is: Impacting Society Through Engineering Design Design has a central role in bringing engineering and technology...

Read More

Join Now!

Join our welcoming International Design Community.

Read about the many benefits of becoming and remaining a member.

Full, Associate, Departmental and Institutional Membership available.

Complete this application form to join now.

Download
Keywords
Design 2010