Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
CAPTURING INTERACTIONS IN DESIGN PREFERENCES: A COLORFUL STUDY
Orsborn, Seth; Talecki, Hannah
Type:
Year:
2011
Editor:
Culley, S.J.; Hicks, B.J.; McAloone, T.C.; Howard, T.J. & Clarkson, P.J.
Author:
Series:
ICED
Section:
Design Processes
Page(s):
465-474
Abstract:
Many engineering and marketing tools exist to help a designer optimize quantitative attributes of a product, such as height, weight, volume, or cost. However, these methods cannot effectively take into consideration attributes for which there is a significant interaction between the product attributes with respect to the consumer’s preference, such as aesthetics. This research has begun the work of developing this necessary functional relationship for product attribute interactions and has created a methodology for further research. To accomplish this, this study considered consumer preference for product colors. Colors were represented by their red, green, and blue light components, and preference information for each of these attributes was gathered by presenting individuals with a small sample of colors, applied to backpacks, in a short choice survey.
Keywords:
