DECISION-MAKING IN DISRUPTIVE INNOVATION PROJECTS: A VALUE APPROACH
DS 68-1: Proceedings of the 18th International Conference on Engineering Design (ICED 11), Impacting Society through Engineering Design, Vol. 1: Design Processes, Lyngby/Copenhagen, Denmark, 15.-19.08.2011
Editor: Culley, S.J.; Hicks, B.J.; McAloone, T.C.; Howard, T.J. & Clarkson, P.J.
Author: Petetin, François; Bertoluci, Gwenola; Bocquet, Jean-Claude
Section: Design Processes
Disruptive technological innovation projects are very challenging for small firms, especially in industrial sectors with very high reliability expectations. Will the innovation create enough value to make up for the evolutions a firm needs to implement in order to successfully develop an innovation and the technological and market uncertainties? In this article we present an approach that aims to facilitate decision-making in disruptive technological innovation projects. It advocates using potential value creation for the stakeholder of the innovation and risks threatening this value creation as criterions during the decision-making process.