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A practical approach to translate social cultural patterns into new design

A practical approach to translate social cultural patterns into new design

Year: 2010

Section: USER-CENTRED AND INTERACTION DESIGN

Author: Nijkamp, Maaike; Garde, Julia

Section: USER-CENTRED AND INTERACTION DESIGN

Pages: 254-259

Abstract

People buy products to express their desired identity and therefore prefer products that fit their own
personality. The personality of products is created by implicit and explicit design features. However
the translation of implicit and explicit design characteristics into new designs is difficult for designers.
Especially for beginning design students, giving meaning to products by thinking about product
associations is really a difficult job. Therefore a design tool has been developed that provides the
students with a simple structural step by step support for the design process. The tool is based on a
simple input-translation-output model and has been introduced step by step in the first year’s design
course “Methods of Design”. The main focus of this course is to support gaining insight into the
cultural patterns of certain target groups and learn to translate associative terms into new design. By
using the design tool students create designs that are meaningful to the target groups because the
product’s semantics are recognizable.

Keywords: Design tool, design education, design methodology, activating students, design semantics

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ds conferenceE&PDE 2010: ENGINEERING AND PRODUCT DESIGN EDUCATION 2010

E&PDE 2010: ENGINEERING AND PRODUCT DESIGN EDUCATION 2010The 12th International Conference on Engineering and Product Design Education will take place 2-3 September 2010, and will be organised by the Norwegian University of Science and Technology (NTNU) in Trondheim, Norway in partnership with the Design Education Special Interest Group (DESIG) of the Design Society and the Institution of Engineering Designers (IED). The conference in 2010 will address the relationship between design education and design research. This year's conference theme, "When...

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SIG Workshop - March 2013