Knowledge Base Repository

In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

Product design and gender as example of a research based styling master course

Stilma, Margot


Type:
Year:
2010
Editor:
Boks W; Ion, W; McMahon, C and Parkinson B
Author:
Section:
RESEARCH AND EDUCATION
Page(s):
522-527
Abstract:
Combining research with a styling approach was one of the goals when developing the master course named ‘Design & Emotion’. The master course is part of the master track 'Design & Styling' of the Industrial Design Engineering program at the University of Twente. The other goal was to focus on the current experience and emotion market and in the cases of this paper on gender influences in specific. As the appearance of products influences the buying decisions in many ways, the assignment for the master course was to restyle a existing consumer product, based on its product architecture. For students of the Industrial Designing Engineering program, designing is a very common activity, however the research world sometimes seems rather unknown territory for them. The simulation of a conference with an exhibition showed to be a good course set up for students to get acquainted with styling in combination with research practices. Students gain in-depth research information about the values of their intended market segment, or target group of people/ culture, experience, while simultaneously following the design process. The research information is used in the design process and vice versa. This paper describes the set-up of the course, discusses the associated theory of gender differences in product design and shows student results. The students design cases of consumer electronics products show very differentiating outcomes, and depending on the type of product in combination with the chosen theme, many appealing approaches are used and interesting and surprising designs are made.
Keywords:

This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties. Privacy Policy.