Join Now!

Join our welcoming International Design Community.

Read about the many benefits of becoming and remaining a member.

Full, Associate, Departmental and Institutional Membership available.

Complete this application form to join now.

ICED 11
Papers

Product design and gender as example of a research based styling master course

Product design and gender as example of a research based styling master course

Year: 2010

Section: RESEARCH AND EDUCATION

Editor: Boks W; Ion, W; McMahon, C and Parkinson B

Author: Stilma, Margot

Section: RESEARCH AND EDUCATION

Pages: 522-527

Abstract

Combining research with a styling approach was one of the goals when developing the master course
named ‘Design & Emotion’. The master course is part of the master track 'Design & Styling' of the
Industrial Design Engineering program at the University of Twente. The other goal was to focus on
the current experience and emotion market and in the cases of this paper on gender influences in
specific. As the appearance of products influences the buying decisions in many ways, the assignment
for the master course was to restyle a existing consumer product, based on its product architecture. For
students of the Industrial Designing Engineering program, designing is a very common activity,
however the research world sometimes seems rather unknown territory for them. The simulation of a
conference with an exhibition showed to be a good course set up for students to get acquainted with
styling in combination with research practices. Students gain in-depth research information about the
values of their intended market segment, or target group of people/ culture, experience, while
simultaneously following the design process. The research information is used in the design process
and vice versa. This paper describes the set-up of the course, discusses the associated theory of gender
differences in product design and shows student results. The students design cases of consumer
electronics products show very differentiating outcomes, and depending on the type of product in
combination with the chosen theme, many appealing approaches are used and interesting and
surprising designs are made.

Keywords: Design education, research in design, gender, value centred styling, product design, industrial design

Download
ds conferenceE&PDE 2010: ENGINEERING AND PRODUCT DESIGN EDUCATION 2010

E&PDE 2010: ENGINEERING AND PRODUCT DESIGN EDUCATION 2010The 12th International Conference on Engineering and Product Design Education will take place 2-3 September 2010, and will be organised by the Norwegian University of Science and Technology (NTNU) in Trondheim, Norway in partnership with the Design Education Special Interest Group (DESIG) of the Design Society and the Institution of Engineering Designers (IED). The conference in 2010 will address the relationship between design education and design research. This year's conference theme, "When...

Read More

Join Now!

Join our welcoming International Design Community.

Read about the many benefits of becoming and remaining a member.

Full, Associate, Departmental and Institutional Membership available.

Complete this application form to join now.

Download
Keywords
Design 2010