Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
Training Students to Critically Assess a Design Rhetoric
Howell, Bryan
Type:
Year:
2010
Editor:
Boks W; Ion, W; McMahon, C and Parkinson B
Author:
Section:
CREATING SCIENTIFIC AND REFLECTIVE ATTITUDES
Page(s):
550-555
Abstract:
yle platitudes that express how the product makes them feel, such as “that’s so cool.” This paper proposes a method of teaching students how to critically assess the rhetorical, or persuasive, nature of design and compose a meaningful, written narrative about it. Students who embrace this method will consistently and meaningfully move beyond style platitudes when discussing
design. They will begin to communicate the design’s rhetoric. The assessment method is framed by the product design selection criteria for an exhibit at New York’s Museum of Modern Art (MoMA) which was directed by Paola Antonelli during the winter of 2007/8. The selection criteria are composed of the following: 1- Form and Meaning, 2- Function and Meaning,3- Innovation, 4- Cultural Impact, 5- Process, 6- Necessity. Using examples provided by the MoMA exhibit and from Antonelli’s book Humble Masterpieces, students research, contemplate, discuss, analyze and write about how designs communicate. This paper will deconstruct and discuss MoMA’s six design selection criteria. It will show how to use Antonelli’s framework to help students to intelligently discuss design. It will provide examples of both MoMA and student writing to demonstrate how the framework is utilized.
design. They will begin to communicate the design’s rhetoric. The assessment method is framed by the product design selection criteria for an exhibit at New York’s Museum of Modern Art (MoMA) which was directed by Paola Antonelli during the winter of 2007/8. The selection criteria are composed of the following: 1- Form and Meaning, 2- Function and Meaning,3- Innovation, 4- Cultural Impact, 5- Process, 6- Necessity. Using examples provided by the MoMA exhibit and from Antonelli’s book Humble Masterpieces, students research, contemplate, discuss, analyze and write about how designs communicate. This paper will deconstruct and discuss MoMA’s six design selection criteria. It will show how to use Antonelli’s framework to help students to intelligently discuss design. It will provide examples of both MoMA and student writing to demonstrate how the framework is utilized.
Keywords:
