Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
GOOD PRACTICES TO TRANSLATE CORPORATE STRATEGY INTO DESIGN STRATEGY
Goikoetxea, N.; Sierra, E.; Larrakoetxea, I.; Gorozika, J.
Type:
Year:
2010
Editor:
Marjanovic D., Storga M., Pavkovic N., Bojcetic N.
Author:
Section:
DESIGN ORGANISATION AND MANAGEMENT
Page(s):
1089-1098
Abstract:
Translating the corporate strategy into the project is the most successful way for achieving corporate benefit. This is sorted out by selecting the right project at the aligning initiation phase and in a second aligning phase definning the right project strategy. This paper focuses the second view. Some good practices are enumerated, selected out from some SME´s pitfalls. Any alignment methodology should contemplate these practices.
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