Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
A Structured Approach to Re-Organize for Creativity
Sosa, Manuel; Danilovic, Mike
Type:
Year:
2009
Editor:
Norell Bergendahl, M.; Grimheden, M.; Leifer, L.; Skogstad, P.; Lindemann, U.
Author:
Series:
ICED
Section:
Design Organization and Management
Page(s):
343-350
Abstract:
One of the most difficult challenges when managing innovation is to identify the individuals within the organization that need to work closely with each other to maximize the generation of creative ideas. Formal organizational structures not only shape the communication patterns among development actors but also impact their interaction outcomes. This paper introduces a structured approach to guide managers to form a temporary team (or task force) from which creative solutions would be demanded. Our approach exploits the notion of creative interactions, which recognizes that people trigger the generation of creative ideas when interacting with each other for task-related matters. The goal of our approach is to identify groups of individuals within the organization that have a history of triggering the generation of creative ideas when interacting with each other. Our approach is structured in three steps: 1) Capturing the current organizational structure; 2) Measuring creative dyadic interactions; and 3) Forming clusters of creatives. We illustrate our approach by implementing it in the development department of a European software firm.
Keywords:
