Knowledge Base Repository

In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

A Framework for Balancing Efficiency and Effectiveness in Innovative Product Design

Marion, Tucker J.


Type:
Year:
2009
Editor:
Norell Bergendahl, M.; Grimheden, M.; Leifer, L.; Skogstad, P.; Lindemann, U.
Author:
Series:
ICED
Section:
Design Processes
Page(s):
369-378
Abstract:
Improved design innovation through the use of new product development activities, methods, and tools has been an area of fertile research for the past several decades for both academics and practitioners. High-level management process study has given way to the development of detailed, quantitative tools and techniques whose mission is to enhance the process of innovation. This research seeks to understand the link between academic research and industry best practice. In this article, we report on the results of an empirical study of best practice design and innovation firms. State-of-the-art practitioners are balancing development efficiency and effectiveness by eschewing onerous methods and quantitative tools by adopting and adapting flexible processes and activities during product design. Resource draining methods and quantitative tools see limited use and are implemented only when necessary. A framework illustrating the need to keep design innovation on a critical path by balancing the efficient and effective use of activities, methods, and tools is presented. The paper concludes with directions for further academic research.
Keywords:

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