DESIGNING BASED ON THE EVOKED METAPHOR - CASE STUDY

DS 48: Proceedings DESIGN 2008, the 10th International Design Conference, Dubrovnik, Croatia

Year: 2008
Editor: Marjanovic D., Storga M., Pavkovic N., Bojcetic N.
Author: Levy, P.; Yamanaka, T.
Section: Teamwork in design
Page(s): 1095 - 1104

Abstract

This paper introduces a course on Methods in Kansei Design started in 2007 at the University of Tsukuba, and one of the student projects. After providing a comprehensive description of Kansei, a design method based on the construction and the use of a metaphor (namely the Evoked Metaphor - EM), and on the use of intuitional processes for knowledge sharing, is introduced. This method intends to help knowledge sharing by minimizing distortions due to interdisciplinary environment. The method and the teaching structure are detailed. The final part presents a design project on car navigation system, using foxhunting as an EM, which has not only improved communication and knowledge sharing, but also imagination, and therefore creativity.

Keywords: kansei design, design education, interdisciplinary, evoked metaphor

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