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Design Science Journal
Papers

Design for Affect: a Case Study in the Design of Confectionery Packaging.

Design for Affect: a Case Study in the Design of Confectionery Packaging.

Year: 2007

Section: User

Author: Longstaff James , McKay Alison, Childs Tom, Gamal Rachid

Section: User

Pages: 819-820 (exec. Summ.), full paper no. DS42_P_538

Keywords: Affective engineering, kansei, product design, fast moving consumer goods, robust design, cause and effect, case study

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ds conferenceICED07: 16th International Conference of Engineering Design

ICED07: 16th International Conference of Engineering DesignContinuing the tradition established by previous conferences, ICED'07 was the premier forum for exchanges between researchers and industrial partners on key questions concerning engineering design. The conference addressed new trends, developments and research findings in the areas of new product development, design support techniques, design processes, design science and design education. ISBN Nos: 1-904670-01-6: Abstracts of papers 1-904670-02-4: Proceedings CD...

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Design Science Journal