Optimising Customer Satisfaction By Integrating the Customer’S Voice Into Product Development

Year: 2007
Author: Abramovici, Michael; Schulte, Stefan
Section: User
Page(s): 801-802 (exec. Summ.), full paper no. DS42_P_147

Keywords: Customer feedback integration, prospective and retrospective feedback, product development, product lifecycle management, house of quality, digital product validation

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