MEASURING THE CUSTOMER’S PERCEPTION OF DESIGN CHARACTERISTICS AS INDICATORS FOR ADDED VALUE
When developing marketable products it is important to give them as well practical value as some kind of added value, i.e. social prestige value and individual edification value. Prestige value is evoked most by design characteristics of the product, whereas edification value is reached rather by functional aspects. Even though attributes evoking added value often cause additional environmental impacts there is only low willingness of the customer to accept substitute products. When analyzing the most wanted variants of a product concerning added values it is sufficient to present illustrated product variants or product samples instead of real products, in order to reduce the high effort. So these studies can be arranged more efficiently.