Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
PLATFORMS AND CROSS-ORGANIZATIONAL EFFECTS
Hansen, P. K.; Hsuan, Mikkola J.
Type:
Year:
2004
Editor:
Marjanovic D.
Author:
Section:
MULTIDISCIPLINARY ASPECTS OF DESIGN
Page(s):
1045 - 1050
Abstract:
This paper we have argued that product platform strategies are company specific. Companies do not gain much advantage by adopting platform strategies from successful companies because implementation of platform is complex and it involves close interaction amongst functional disciplines within the company (i.e. engineering, marketing, purchasing, manufacturing, etc.) as well as other parties of the supply chain (i.e. suppliers, customers, and competitors). Nevertheless, companies can benchmark and learn from the successful companies, but firms should define the best platform architecture that best fits their organizations, markets, and environment.
Keywords:
