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Papers

DESIGN RESEARCH FOR INNOVATION: INTEGRATING CREATIVITY AND PRODUCT DEVELOPMENT PROCESSES

DESIGN RESEARCH FOR INNOVATION: INTEGRATING CREATIVITY AND PRODUCT DEVELOPMENT PROCESSES

Year: 2004

Section: DESIGN RESEARCH AND TECHNOLOGY

Editor: Marjanovic D.

Author: Ingaramo M. O., Rampino L.

Section: DESIGN RESEARCH AND TECHNOLOGY

Pages: 285 - 296

Abstract

This paper is to define the role of the Product Design Research Unit of the Politecnico di Milano within new products development processes. We illustrate the phases that make up the design research activity conducted by the Research Unit. Our aim is to show how product innovation can be reached starting from a clear definition and analysis of the context surrounding the product and using the design activity as a creativity tool. We provide two examples of our research activity showing how the RU leads the product innovation process. We suggest that Design and Creativity Management inside companies should deal not only with internal resources, but also with external resources and tools that can be found into academic research prerogatives.

Keywords: innovation, design research, creativity management, companies strategy

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ds endorsed conferenceDESIGN 2004 - 8th International Design Conference

DESIGN 2004 - 8th International Design ConferenceDESIGN 2004 Conference is founded on the continuous development of organization and evaluation procedure that resulted in a capacity to deliver procedures and conditions of communicative competence. The conference in Dubrovnik will be the 8th International Design Conference, including the following topics: * Design research & Metodology * Supportive technologies * Industrial solutions * Design information systems & knowledge management * Multidisciplinary aspects of (& implications...

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