GLOBALIZATION AND CROSS-CULTURAL PRODUCT DESIGN

DS 36: Proceedings DESIGN 2006, the 9th International Design Conference, Dubrovnik, Croatia

Year: 2006
Editor: Marjanovic, D.
Author: Diehl, J.C.; Christiaans, H.H.C.M.
Section: DESIGN PROJECTS AND PROCESSES
Page(s): 503-510

Abstract

There is an emerging interest in the impact of cultural dimensions on the experience and interaction between people and products. Globalisation has led to a situation in which product design teams from one culture or context often have to develop a product which will be used in a (totally) other cultural environment. Globalisation also confronts companies to decide between ‘global’ or ‘local’ featured design of products. As a result it has become essential for the industrial design education and profession to take the context and culture of the end-users more serious and to look for consequences regarding industrial design. As a result cross-cultural product design has increased in value and interest within the research and education programmes of the faculty of Industrial Design Engineering at Delft University.

Keywords: globalization, cross-culture design, cultural dimensions

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