GLOBALIZATION AND CROSS-CULTURAL PRODUCT DESIGN
There is an emerging interest in the impact of cultural dimensions on the experience and interaction between people and products. Globalisation has led to a situation in which product design teams from one culture or context often have to develop a product which will be used in a (totally) other cultural environment. Globalisation also confronts companies to decide between ‘global’ or ‘local’ featured design of products. As a result it has become essential for the industrial design education and profession to take the context and culture of the end-users more serious and to look for consequences regarding industrial design. As a result cross-cultural product design has increased in value and interest within the research and education programmes of the faculty of Industrial Design Engineering at Delft University.