Knowledge Base Repository

In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

Empathy Map


Category:
Type:
People:
1 User(s),   1 Collaborator(s)
Characteristic:

Analyze      Audience: Client appropriate, Inputs: Observations/images, Outputs: Matrices, Purpose: Bring in new data, Reflection Time: Short-term, Time Perspective: Present situation

Communicate      Audience: Core team, Format: Either, Level of persuasion needed: Low, Level of tact needed: Some, Medium: Presentation, Purpose: Build empathy

Date:
March 8, 2015
Summary:
An empathy map is a template for organizing observations and representing your user. It has four quadrants: Say (quotes, words); Do (actions, behaviors); Think (possible thoughts); Feel (possible feelings). Note that "Think" and "Feel" can't be observed directly and must be inferred. Empathy...

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