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Cultural aspects of business-to-consumer (B2C) e-commerce: a comparative analysis of pakistan and australia


Category:
Type:
Author(s):
Osama Sohaib, Kyeong Kang
Design Process Covered:
Analyze, Build, Communicate, Ideate, Research
Tag:
Economic inclusion, Inclusive infrastructure
Country:
United States, Australia, Pakistan
Date:
April 21, 2017
Overview:
Business to consumer (b2C) refers to the e-commerce in which business sells directly to individual buyers. This attracts global buyers to improve productivity. However, the significance of e-commerce in developing countries is questionable, such as in Pakistan. In Pakistan, online users are growing...

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