MDM-Based Kansei Design Approach to Appeal on Customer Senses for Products

DSM 2015: Modeling and managing complex systems - Proceedings of the 17th International DSM Conference Fort Worth (Texas, USA), 4-6 November 2015

Year: 2015
Editor: Browning, T. R.; Eppinger, S. D.; Schmidt, D. M.; Lindemann, U.
Author: Yamagishi, K.; Seki, K.; Ohtomi, K.; Nisimura, H.
Series: DSM
Section: Modelin Functions and Functionality of Complex Systems
Page(s): 185-194


In recent times, the importance of a product’s kansei quality has been increasing to enhance the value of consumer products. In this study, we introduce the evaluation grid method to clarify customer demands, including kansei (human sensitivity) requirements for products. To capture the structure of these requirements, requirement clusters are extracted from a design structure matrix clustering analysis from evaluation test results for a camera. We show that the possibility to satisfy customer demands using the kansei quality is comprehended through multiple senses. The kansei design process is modeled as a multi-domain matrix (MDM) form. Using the domain mapping matrix, we clarify the functions related to kansei and set the engineering metrics at the component level. Finally, we propose a MDM-based representation to show the kansei design information flow from the requirement definition to functional and structural design processes.

Keywords: Kansei design, kansei quality, product, human sensitivity, design structure matrix, domain mapping matrix, multi-domain matrix, camera

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