SCULPTURAL CUBISM IN PRODUCT DESIGN: USING DESIGN HISTORY AS A CREATIVE TOOL

DS82: Proceedings of the 17th International Conference on Engineering and Product Design Education (E&PDE15), Great Expectations: Design Teaching, Research & Enterprise, Loughborough, UK, 03-04.09.2015

Year: 2015
Editor: Guy Bingham, Darren Southee, John McCardle, Ahmed Kovacevic, Erik Bohemia, Brian Parkinson
Author: Frimpong Acheampong, Augustine; Berg, Arild
Series: E&PDE
Institution: Oslo and Akershus University College of Applied Sciences
Section: Innovation
Page(s): 432-437
ISBN: 978-1-904670-62-9

Abstract

In Jan Michl's "Taking down the Bauhaus Wall: Towards living design history as a tool for better
design", he explains how the history of design can become a tool for future design practices. He
emphasizes how the aesthetics of the past still exist in the present. Although there have been a great
deal of studies on the history of design, not much emphasis has been placed on Cubism, which is a
very important part of design history. Many designs of the past, such as in the field of architecture and
jewellery design, took their inspiration from sculptural cubism.
The research question is therefore "How has sculptural Cubism influenced contemporary student
product-design practices?" One research method used was the literature review, which was chosen to
investigate what has been done in the past. Other methods used were interviews and focus groups,
which were chosen to investigate what some contemporary design students knew about cubism. The
researcher will also look to solicit knowledge from people outside the design community regarding
designers and the work they do, as well as the general impression they have concerning design history
and cubism. The concept of Cubism has been used in branding and as a marketing tool and in
communication.

Keywords: Design history, contemporary design practice, sculptural cubism, aesthetics

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